Cindy Meltzer, Principal and Founder
Cindy Meltzer is a digital marketing strategist for parenting and family-oriented brands. She has extensive experience helping brands engage with parents online through social channels such as Facebook, Twitter and Pinterest, through content marketing and by partnering with parenting bloggers.
Cindy founded The Social Craft digital marketing firm in 2012. The Social Craft offers marketing consulting for parenting brands that harnesses community-building and engagement tactics to produce measurable results. Her firm offers multiple services, including strategic planning, training and coaching, blogger events/campaigns and independent research. Her clients are local and national parenting brands seeking to engage with parents both online and offline.
Prior to founding The Social Craft, Cindy was Director of Community & Social Media at Isis Parenting, a Boston-based company that offers retail products and educational programming for expecting and new parents. Starting in 2009, Cindy spearheaded social media marketing and online community strategy at Isis, where she built and maintained the brand’s Facebook, Twitter, YouTube and Pinterest channels. She revitalized the company blog, turning it into an expert-driven content hub for thousands of parents. She also founded the Isis online education program to increase brand awareness outside of the Boston market. Cindy created vendor partnerships with international brands such as Inglesina and Medela to collaborate on digital marketing campaigns. She developed and managed a successful brand ambassador program. She maintained an analytics dashboard to measure social media marketing effectiveness and ROI.
Cindy has been featured in the Boston Business Journal, The Boston Globe, Social Media Today and The BrainYard and she has spoken at national marketing and business conferences including Mom 2.0, The All Baby & Child Spring Education Conference, The MA Conference for Women, Enterprise 2.0, BlogHer, FutureM Boston and Social Media & Community 2.0 Strategies. She is an author and presenter for the WOMMA Community Manager Certificate Program. Cindy has Master’s degrees in education and social work and a diverse background as an educator and policy analyst.
Speaking Engagements, Professional Affiliations and Publications
Panelist, The Blogger-Brand Relationship, Mom 2.0 Summit, May 2013, Laguna Niguel, CA
Presenter, Panelist and Mentor, All Baby & Child Spring Education Conference, May 2013, Las Vegas, NV
Panelist, The Blogger-Brand Connection, PRSA Boston Social Media Summit, May 2013, Waltham, MA
Presenter, Social Media Roundtable, Massachusetts Conference for Women, December 2012, Boston, MA
Presenter, Using Twitter for Political Advocacy and Social Good, Harvard Kennedy School Africa Caucus, November 2012, Cambridge, MA
Presenter, The Metrics That Matter: How to Measure Your Social Media Marketing, Workbar Lunch & Learn, October 2012, Boston, MA
Social Media Mentor, Springboard Conference, September 2012, Boston, MA
Video Creation 101, Believe Inspire Grow, September 2012, Needham, MA
Geek Bar Speaker, 10 WordPress Plugins That Will Rock Your Blog, BlogHer [conference], August 2012, New York, NY
Co-Presenter, Content & Programming 101, Enterprise 2.0 [conference], June 2012, Boston, MA
Panelist, Helping You Reach Your Next Great Customer, Constant Contact, May 2012, Waltham, MA
Co-Presenter, Small Business Focus – Facebook, LinkedIn, Twitter and Now Google Plus [Webinar], Social Media Today, October 2011
Panelist, Community Management at a Crossroads: What the Future Brings FutureM Boston, September 2011
Co-Presenter, 2011 State of Community Management [Webinar], The Social Customer, April 2011
Speaker, Beyond the Theory of Measurement, Social Media & Community 2.0 Strategies Conference, April 2011, Boston, MA
Panelist, Engaging Moms Through Social Media: The Good, Bad and Ugly, Social Media Club Boston, November 2010
Author and Presenter, Content Strategy, WOMMA Community Manager Certificate Program, Ongoing [Online Class]
Member, The Community Roundtable since 2010