This past Saturday I conducted brand consults for 14 fantastic mom bloggers at Springboard Conference in Boston. For me, doing one-on-one consults is incredibly rewarding because in just a short period of time, you can give people individualized recommendations and concrete to-dos that are specific to their blog and their goals. It’s much harder to do that as a speaker in a conference session. Plus, I get to learn more about what people need, and create content to fill that need. A win-win.
Although everyone had questions and concerns that were about their individual blogs, several common themes came up. Everyone I spoke with had the goal of growing and improving their blog and/or business. In other words, taking it to the next level. I found myself sharing the same list of mom blogging tips and resources many times over. And so I’ve decided to share them here AND in a new resource area on my site.
Quick note… my first three tips pertain to WordPress self-hosted bloggers (or those who aspire to be). If you’re a dedicated Blogger or WordPress.com user, skip to Tip #4.
1. Switch from Blogger or WordPress.com to a Self-Hosted WordPress Blog
You’ve heard it before, and I’ll tell you again. If you want to own your content, customize your site and look more professional, a self-hosted blog is the way to go. One blogger told me this analogy she had heard: Blogger is an automatic car and WordPress self-hosted is a stick shift. In other words, it’s tough to learn in the beginning, and a little scary, but after a while you feel so much more in control.
A large number of bloggers I spoke with at Springboard were interested in moving their blog to their own domain and web host and switching to the WordPress.org platform (vs. hosting it on a site such as Blogger or WordPress.com). For those who want to do this, I recommend Hostgator for web hosting services, and their partner Registry Rocket for domain purchases. Even if you already have your own domain (Blogger and WordPress.com both give you the option to use a domain name that you’ve purchased), in order to move to a true self-hosted site you will need to sign on with a web host such as Hostgator. Hostgator can also help you move your blog from Blogger or WordPress.com to a self-hosted site on the WordPress.org software platform. On the Hostgator site they have detailed information about moving your WordPress.com blog or Blogger blog without losing data with minimal disruption to your readers.
2. Use a Premium WordPress Theme
Although WordPress self-hosted bloggers can choose from hundreds of free themes, many of those can be tricky to customize, don’t get frequent updates and lack support. I use a WooThemes premium WordPress theme to power this site and they’re fantastic. I have also used and recommend Headway Themes for those who want even more power to customize. Friends and colleagues use and recommend Thesis, Genesis and Elegant Themes.
3. Customize Your Site With WordPress Plugins
If and when you decide to make the move to a self-hosted site using the WordPress.org software, that opens a whole new world to you in terms of plugins. Plugins are like neatly wrapped up bits of code that make your WordPress site do new and wonderful things. I have been playing around with plugins for several years now and you can see a list of my favorite WordPress plugins by category on this slide deck.
4. Create a Professional Logo
Unless you’re a graphic designer or have some mad design skills, you probably want to hire a designer to create your logo. Designers can be quite expensive but the results are worth the money and are an excellent business investment. If you’re looking for a professional logo or other design elements for your blog, such as a header, a budget-friendly option is 99designs. For $299, you hold a “design contest” where dozens of designers from around the world compete to create a winning logo. 99designs has an extremely detailed form to help you identify exactly what you are looking for (something serious? humorous? favorite colors? styles you like?). And while the contest is running, you rate the designs as they come in so the designers can make tweaks and changes. I used 99designs for my company logo and had a fantastic experience.
5. Use Interesting and High Quality Photos (Without Stealing Them)
Beginning bloggers are often surprised to learn that they cannot use Google Images to grab photos to use on their blog. As I’ve written in the past, Google Images merely searches ALL images on the web and returns them regardless of copyright. For paid stock photo images, my top choice is iStockphoto. And my new favorite for free images is Photo Pin, which is an application for searching the Flickr Creative Commons database. This database of millions of photos that can be used with attribution, and Photo Pin provides both better search results than the native Flickr site and a handy copy/paste area for placing the attribution link at the bottom of your post or in the caption. Like I’m about to do, right now.