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As you may know, I love the changes to Facebook Pages. I’ve already started liking other pages and making sure fun photos appear up top of our company page. But there’s one change that’s got me perplexed. And that’s the ability to switch personas. Where I always had to interact with our 2,000 Facebook fans as “Brand Name”, now I can interact as “Cindy” OR as “Brand Name”. Or both.

But the question is, do I want to?

I’ve always argued that customers want to interact with people, not brands. And therefore I’ve been waiting for the day that Facebook would allow me to be me on our page. But now that I can do this, I’m not sure what to do, who to be, and when to be her.

First of all, do fans even know who I am? I identified myself by name on the sidebar of our old page, but did anyone pay attention? I’ve always answered questions and made comments as “Brand Name” and there is a certain comfort in that anonymity, I think. When it’s me, it starts showing up on my wall for my own 200 friends to see. Kind of makes my already fuzzy boundaries between work life and personal life even fuzzier.

I also think there’s something sort of awkward about commenting on your own posts or answering your own questions. For example:

Me as Brand: Check out this wonderful article about making your own baby food!

Me as Me: I love this article. So many helpful tips.

Weird, don’t you think? There’s something unauthentic about it.

So tell me, Facebook Page admins, how do you plan to use your new superpower?

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2 thoughts on “Will you interact with Facebook fans as a brand? Or as a person?

  1. Great article! I think people can connect with a brand when they feel like they are also connecting to a person. It’s important in to connect to people as a person, although I am new to the whole facebook page thing :-)

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