If you’re a business owner or a blogger who uses Pinterest to drive traffic to your website, you may be interested in accessing the Pinterest analytics features.
However, you can only access these features with a Pinterest business account.
Don’t despair – there’s no need to start over and create a new account. You can convert your existing personal Pinterest account to a business account in just a few clicks. And in case you’re curious (I was), Pinterest business accounts don’t look any different than personal accounts.
To convert your account, login to your current Pinterest account. At the top left corner of the page, click on the red button with the three little lines (that’s the best way I can describe it) and select Businesses.
On the new screen, click the red Join as a Business button. (Don’t worry, you’re not starting a new account!)
On the next screen, a form will appear for a new business account. In the upper right corner it will ask if you have an existing account. Click “Convert”. Login to your existing Pinterest account again.
Pinterest will ask you to choose a business category and request a few other pieces of info. Then… shazam! Your account is now a business account!
[NOTE: I've heard from a reader who was unable to convert her page until her page description was less than 160 characters. If you are having trouble converting your page, you may want to try shortening the description.]
Your Pinterest page will look the same as before but now you’ll have fancy analytics to obsess over.
In order to see your analytics, there is one more step to take, if you haven’t done this already with your personal account.
Verify your website on Pinterest. Here are some instructions on how to verify your website on Pinterest. Note: I followed those instructions but it was even easier for me than she describes – I was able to upload the HTML file to my public_html folder via my Hostgator cpanel instead of having to use an FTP client like FileZilla.
There you go!
Well, almost. You’ll need to wait a bit for Pinterest to start calculating your analytics, and the stats only begin from the day you verify your website. While you wait, you can watch this Pinterest Web Analytics Walkthrough video to learn how to use your analytics features.