Think you can’t make great video content because you have a dull product, no money or a brand no one cares about? Think again. Here are three examples of video content that works in spite of topic matter or budget.
Problem: A boring product
Video solution: Get creative
Blendtec takes a dry, uninteresting product – an industrial strength blender – and makes it buzzworthy with its series of “Will it Blend?” YouTube videos. How? By filming their blenders smash and puree unorthodox items like smartphones, golf balls and lighters. Suddenly industrial strength blenders sound kinda cool, don’t you think?
Problem: Low (or no) budget
Video solution: Embrace it
One of the best lessons I learned when I first started making video (and I credit video guru Steve Garfield for this) is that one does not need a huge budget and fancy equipment to make successful video content. One of the first videos I ever made on a shoestring is a product demo that I filmed in my dining room at my house with a Flip Cam. (R.I.P., Flip Cam…) No external microphone, no special lighting. I edited it with Windows Movie Maker software, which is free. And despite it’s humble upbringing, that video is one of the most popular on our YouTube channel, outperforming some of the slicker stuff I produced after I purchased “real” video equipment. Bottom line: if the content is good, people can hear it, and it’s not out of focus– it’s fine.
Problem: A bland brand
Video solution: Poke fun at yourself
This Valentine’s Day spoof video from Cisco shows us that they don’t take themselves too seriously. Which makes them a little less bland in my book. When brands poke fun at themselves, they seem more human. And we humans like doing business with companies like that.