Tag Archives: facebook page

how to schedule a post

How to Schedule Facebook Posts [Facebook Marketing Basics Series]

how to schedule a postHere’s a basic tutorial on how to schedule Facebook posts to your business page using Facebook.com.

Many page admins, especially beginners, don’t even realize they can schedule posts directly from Facebook.com. Scheduling your Facebook posts in advance is a nice time-saver. It’s especially helpful for those who want to schedule a week’s worth of posts in one day, or wish to schedule posts during a vacation, weekend or holiday.

How do I schedule a post? Where’s the schedule button?

Scheduling Facebook posts is super easy, once you locate the scheduling button. Facebook does a nice job of hiding it. The trick to finding the scheduling button is that you need to navigate to your Facebook page and then click into the status update window. When you do so, a little clock button will appear in the lower left corner. Believe me, you’re not alone if you’ve either 1) never noticed the button, or 2) noticed it but had no idea what it was.

scheduling button

Once you figure out where the button is and click on it, Facebook walks you through the rest of the process step-by-step.

Here’s a quick video tutorial of the process.

Quick note: You can click on the scheduling button before authoring your post. Just don’t click “Schedule” until the post is ready.

As I demonstrated in the video tutorial, all of your scheduled posts appear in your page’s Activity Log, where you can view, edit or delete them as needed. To find your Activity Log, just visit your Facebook page and click Edit Page > Use Activity Log.

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Why not use an application like Hootsuite or Buffer to schedule Facebook posts?

You can, if you want to. Third party tools (tools not owned by Facebook) such as Buffer, Hootsuite or Sprout Social can help you schedule posts more efficiently if you want the posts to go up at the same time each day. Instead of scheduling each post individually, you simply set the time you want posts to go up each day and fill the “hopper” with posts. But those who aren’t comfortable using a third party application, (or those who, like me, are not convinced Facebook doesn’t penalize third party applications) the process for scheduling a post on Facebook.com is very simple and a great option for page administrators.

Read more in the Facebook Marketing Basics Series: What is Facebook EdgeRank and Reach?

Thinking of creating a Facebook Page for your blog? Whether you’re brand new to the blogosphere or a well-established blogger, there are some compelling reasons to build a companion Facebook Page for your blog. And there are some just as compelling reasons not to. Take a look at 3 reasons for and against making a page, and decide what’s best for your blog.

3 reasons you should create a Facebook Page for your blog:

1. Your Facebook Page could drive significant traffic to your blog. Hey, guess what? Your blog readers are on Facebook. Do you write a blog for moms? They’re on Facebook. Dads? 20-somethings? They’re on Facebook. Seniors? Coupon-clippers? Glee fans? Kayak enthusiasts? They’re all on Facebook. 500 million of us are. Depending on your readership, it’s possible you could drive more traffic to your blog from Facebook than from organic search or pay-per-click ads. Many less tech-savvy blog readers don’t use Twitter or a RSS reader, but they do check Facebook at least once a day. Serve up your blog on their News Feed walls, and you may be surprised at the response.

2. You can interact with your readers in a different way. Want more interaction with your readers outside of the comments box? Facebook is a fun place to “talk” to your readers—ask questions, take polls. Some bloggers I know are eager to work with brands, but product reviews just don’t “fit” on their blog. A blog’s Facebook Page can be a platform for content. Other bloggers are quite the opposite—their blogs are review/giveaway sites and they use their blog’s Facebook page to get more personal.

3. You can run new and different contests and giveaways. You can run contests on Facebook that would be difficult or even impossible on your blog, such as photo contests and product face-offs. And the viral nature of Facebook will help you increase the number of entries. You can even make people “Like” your page in order to enter the contest. Remember, Facebook has very strict rules about running contests on their platform, and some brands have had their pages taken down for not following them. But don’t let that scare you. Facebook changed the rules about contests last December, and it’s good news for small brands and bloggers. You no longer need to get formal permission from Facebook to run a contest on your page. (In the past, “getting permission” required a $10,000 ad account on Facebook. I’m not kidding.) But there are still rules. In order to stay above board, use an application like Offerpop or Wildfire to manage your contest. I use Offerpop to run contests on the Isis Parenting Facebook page, and I’ve had a great experience with them. Your first contest is free, and until you hit 2,500 likes, each subsequent contest costs just $30.

3 reasons you should NOT create a Facebook Page for your blog:

1. Your readers don’t use Facebook to discover and consume blog content. Sure, everyone is on Facebook. But not all of us use Facebook for the same reasons. For example, most of the readers of social media blogs like The Social Craft discover and consume content via Twitter. If your blog is heavily business or technology related, it may not benefit very much from a Facebook page. People visit Facebook casually, to socialize and connect with friends, not to consume business content.

2. Your blog deals with a sensitive topic. Okay, don’t get me wrong here– I have absolutely no problem with any blog creating a Facebook page, no matter what the topic. However, because of the open nature of Facebook, some blogs with more sensitive topics may not benefit from a Facebook page. Unless all of your readers have their profiles locked down (and believe me, they don’t), whenever they “like” or write a comment on your page, it will show up on their wall for their friends to see. If your blog offers a community of support for, say, sexual abuse survivors or infertile couples—your readers won’t be as likely to interact with your page on a public platform like Facebook. And without active, public engagement, setting up and maintaining a Facebook Page isn’t worth your time and effort. (A Facebook group may actually be your best bet.)

3. You don’t have time to maintain the page. A flat, static Facebook page is not going to benefit your blog. It could actually make your content appear stale. If you’re not ready to commit to posting to your blog’s Facebook page at least once a week, you probably shouldn’t have one. And if you think you can just connect your RSS feed to your blog’s Facebook page and call it a day, you definitely shouldn’t have one.

Do you have a Facebook page for your blog? Has it proven to be successful?

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Some new ideas for Facebook admins.

I recently downloaded a free e-book from Social Fresh called 64 Facebook Content Tips. I wasn’t sure what to expect—I’ve seen lists of Facebook Page “tips” before and they’re frequently the same set of ideas I’ve read 1000 times before. (Ask your fans a question! Choose a fan of the week!)

But Social Fresh gives some tips for engaging your fans that are, well… fresh.  Sure, they tell you to ask your fans a question, but they suggest a dozen interesting ways to do so. The tips are reinforced with tidbits of supporting research, and a few of them suggest ways to take advantage of the new Facebook Page features. (For example tip #7: Like other pages as a page.)

So here are the 5 tips from Social Fresh that I can’t wait to try:

#20 Do not post groups of photos all at once: Publish images one at a time or three at a time (the most that will be previewed on the wall) to create more reactions over multiple days or weeks.

This idea makes a lot of sense. I frequently post photos of new products—usually several at once. If I space them out and posted them one at a time, there will be more opportunity for fans to react and comment.

#33 From the archives: Every week or month, showcase historical photos, articles, or advertisements to engage user responses around the brand’s history.

Love this idea. Our customer lifetime value is relatively short, and doing a little reminiscing about brand history may re-engage fans who may have forgotten about us.

#41 Ask metaphorical questions: For example “If your life were an 80’s movie…” or “If your business were a Reality TV show…” or (a real example) “An Oreo cookie without milk is like…” and #48 Rate it on a scale of 1 to 10: Ask fans to rate something from 1 to 10. For example “How important is chocolate in your life, on a scale of 1 to 10?” And then announce the average of the answers to see the community response.

Two unique ways to ask your fans a question and get them talking.

#61 Make your Facebook page part of a larger contest or campaign: For instance post clues on your wall as part of an online scavenger hunt that includes your Twitter account, blog, and Youtube channel.

I’d love to see an example of this (if you’ve seen one, tell me about it in the comments). A scavenger hunt seems like a clever way to get fans familiar will all of your online channels/resources.

#63 Include links in text status update and not the links box. The update will display the link as clickable in addition to the normal title, photo, and meta description of the link. At a minimum this allows an additional opportunity for a fan to click the link. These links stand out as different and can get clicked on more.

I had to read this one twice to make sure I understood that yes, they are telling me to post the link twice in the same update. Once in the text of your update and once in the official link sharing way. Very interesting idea and I’ll be curious how it may affect clickthroughs.

Go grab the free e-book from Social Fresh and share which tip(s) you want to try. Or tell me—do you already do any of these things on your Facebook Page?

Oh, and I’m not affiliated with Social Fresh in any way. I just happen to like smart people who share good ideas.

Dear Facebook Page,

I’m touched that you’ve made such remarkable changes since I wrote you that letter last week. What an unexpected surprise! I was so excited when you told me about it earlier today. I’m thrilled at the changes in you, Facebook Page, and I know others are too.

Most importantly, I am relieved that you will finally let me post as myself when I’m with you. I hated losing my identity when we were together, Facebook Page, and now I don’t have to anymore. I can post as me OR as you. The freedom is exhilarating.

You never used to tell me when people posted to the Wall or when we got new Likes, Facebook Page. You were always so mysterious. But now you’re communicating all of our new Likes and giving me Notifications of Page activity, and it’s refreshing.

It means so much to me that you’ll let me be friends with other Pages, and post comments on their walls. You were always so possessive before, Facebook Page. But now you realize that I need to make those connections, and for that I am truly thankful.

You’ve also made some changes to your appearance, Facebook Page, and I have to say, I find you very attractive. I like your left-side navigation pane (instead of those unsightly tabs). And the photos across the top, what a nice surprise! I didn’t even ask for that, but you did it anyway. I love it when you’re spontaneous.

All this, and just in time for Valentine’s Day. I think I’m in love, Facebook Page.

Your main squeeze,

Cindy

P.S. I hate to bring this up, Facebook Page, but you didn’t exactly address all of the concerns from my letter. But I know change comes slowly. And I’ll wait for you.

Dear Facebook Page,

I’m not happy in our relationship.

I mean, I love you, I really do. Every day you’re one of the first things I think about. Everyone else loves you too. Even my mom loves you. In so many ways, you’re really great.

But in so many other ways, Facebook Page, you are bossy, controlling and fickle. Here’s what bothers me:

1. I’m the Page admin, but it’s through my own personal Facebook account. Which puts me in a difficult position, Facebook Page. Because my personal account is, well, personal. So if it ever got hacked or I had a stalker and needed to erase my personal account, I would erase you too. I wouldn’t want to erase you, Facebook Page, but you would leave me no choice.

2.  In videos and photos that I post to our page, I can only tag people who are my personal Facebook friends. I don’t have hundreds of friends, Facebook Page, and I like it that way. But that means I can’t tag many people. And that’s not very fair.

3. When I post a comment on our page, you won’t let me be myself. I lose my identity when I’m with you, Facebook Page. I become some sort of business enigma. All of the other employees who post to our page get to be themselves. Not me.

4. But here’s where I get confused, Facebook Page. Because when I want to Like something on our page, you do let me be myself. I also get to be myself when I post to our page using the Facebook app on my iPhone. I don’t know who you want me to be, Facebook Page. Can’t you make up your mind?

5. And finally, I will never, ever forgive you, Facebook Page, for having to start our page from scratch after our company rebranded. 1,400 hard-earned fans down the drain. Because you won’t let me change your name, ever. Even though I only wanted to change one word. I don’t think that’s a lot to ask.

All that being said, Facebook Page, I don’t want to break up. Because I need you.

Love, Cindy

UPDATE: Facebook and I are in love again. Read all about it here.