Tag Archives: new facebook page

As you may know, I love the changes to Facebook Pages. I’ve already started liking other pages and making sure fun photos appear up top of our company page. But there’s one change that’s got me perplexed. And that’s the ability to switch personas. Where I always had to interact with our 2,000 Facebook fans as “Brand Name”, now I can interact as “Cindy” OR as “Brand Name”. Or both.

But the question is, do I want to?

I’ve always argued that customers want to interact with people, not brands. And therefore I’ve been waiting for the day that Facebook would allow me to be me on our page. But now that I can do this, I’m not sure what to do, who to be, and when to be her.

First of all, do fans even know who I am? I identified myself by name on the sidebar of our old page, but did anyone pay attention? I’ve always answered questions and made comments as “Brand Name” and there is a certain comfort in that anonymity, I think. When it’s me, it starts showing up on my wall for my own 200 friends to see. Kind of makes my already fuzzy boundaries between work life and personal life even fuzzier.

I also think there’s something sort of awkward about commenting on your own posts or answering your own questions. For example:

Me as Brand: Check out this wonderful article about making your own baby food!

Me as Me: I love this article. So many helpful tips.

Weird, don’t you think? There’s something unauthentic about it.

So tell me, Facebook Page admins, how do you plan to use your new superpower?

Dear Facebook Page,

I’m touched that you’ve made such remarkable changes since I wrote you that letter last week. What an unexpected surprise! I was so excited when you told me about it earlier today. I’m thrilled at the changes in you, Facebook Page, and I know others are too.

Most importantly, I am relieved that you will finally let me post as myself when I’m with you. I hated losing my identity when we were together, Facebook Page, and now I don’t have to anymore. I can post as me OR as you. The freedom is exhilarating.

You never used to tell me when people posted to the Wall or when we got new Likes, Facebook Page. You were always so mysterious. But now you’re communicating all of our new Likes and giving me Notifications of Page activity, and it’s refreshing.

It means so much to me that you’ll let me be friends with other Pages, and post comments on their walls. You were always so possessive before, Facebook Page. But now you realize that I need to make those connections, and for that I am truly thankful.

You’ve also made some changes to your appearance, Facebook Page, and I have to say, I find you very attractive. I like your left-side navigation pane (instead of those unsightly tabs). And the photos across the top, what a nice surprise! I didn’t even ask for that, but you did it anyway. I love it when you’re spontaneous.

All this, and just in time for Valentine’s Day. I think I’m in love, Facebook Page.

Your main squeeze,


P.S. I hate to bring this up, Facebook Page, but you didn’t exactly address all of the concerns from my letter. But I know change comes slowly. And I’ll wait for you.