There are several benefits to creating a business account. First, you’ll be able to access Pinterest analytics. Also, with a Pinterest business account you can use your business name vs. first and last names. And if you’re interested, you’ll be able to create Rich Pins, and get access to upcoming business features such as advertising.
If you already have a personal account that you have been using for a while and have built up a following, don’t despair – there’s no need to start over and create a new account (unless you want to– some people prefer to use two separate accounts). You can convert your existing personal Pinterest account to a business account in just a few clicks. And in case you’re curious (I was), Pinterest business accounts don’t look any different than personal accounts.
To convert your account, login to your current Pinterest account. At the top left corner of the page, click on the red button with the three little lines (that’s the best way I can describe it) and select Businesses.
On the new screen, you’ll see a prompt right below the red Join as a Business button that says “Already have an account? Convert now“. Click that!
Pinterest will ask you to choose a business category and request a few other pieces of info. Then… shazam! Your account is now a business account!
[NOTE: I’ve heard from a reader who was unable to convert her page until her page description was less than 160 characters. If you are having trouble converting your page, you may want to try shortening the description.]
Your Pinterest page will look the same as before but now you’ll have fancy analytics to obsess over and all of the other benefits I described above.
In order to see your analytics, there is one more step to take, if you haven’t done this already with your personal account.
Verify your website on Pinterest. Pinterest provides instructions on how to do this. However I found these instructions a bit easier to understand when the metatag method didn’t work for me: verify your website on Pinterest. Note: I followed those instructions but it was even easier for me than she describes – I was able to upload the HTML file to my public_html folder via my Hostgator cpanel instead of having to use an FTP client like FileZilla.
There you go!
Well, almost. You’ll need to wait a bit for Pinterest to start calculating your analytics, and the stats only begin from the day you verify your website. While you wait, you can watch this Pinterest Web Analytics Walkthrough video to learn how to use your analytics features.